January is the time when a lot of beauty brands release their mid winter & spring collections. It's also the time when the new trends start popping up and things are beginning to change throughout the beauty industry.

It's truly an exciting time and probably one of the most exciting months. It's exciting behind the scenes as someone who works in the industry but also truly exciting as a consumer. During the holiday season, brands don't usually release new items because they're releasing value sets & limited edition packaging.

Now is the time when we no longer see the same old products & shades; everything is new and I'm so excited!

Browsing the Just Arrived section of Sephora, Ulta, and Nordstrom is my favorite pastime and it's even better this time of the year. I have my eye on a few buys and am waiting to hit the "Place Order" button, only because I'm trying to be good and not shop too much.

In January, a lot of brands put out their complexion products, so foundations, primers, and concealers are usually all the rage. That being said, I'm super excited for a lot of items in that range.

I'm also excited for a lot of the trends this year: athleisure beauty & fresh skin (no makeup makeup look) are two of the hottest trends this year & I'm PUMPED.

I want to dive into a few launches I'm really excited for and need to purchase ASAP. They have great reviews and they're all in my cart. They are for sure definite beauty buys for this month!

beauty-beauty bloggers-beauty buy-sephora
Nars Radiance Primer with SPF Bite Beauty Agave Lip Balm
GlamGlow Plumprageous Nudes Collection Skin Fitness Kit
Sephora Micellar Cleansing Milk Tarte Lifted Sweatproof Mascara
Urban Decay Optical Illusion Complexion Primer

PS: I forgot to include this Becca primer. I NEED IT! 

PPS: Laura Geller just released their new liquid lipsticks (cough this is the brand I work for cough) and they're BOMB. I'm legit obsessed and  have to take every shade from my social media samples to have at home. My favorites are Makeout Merlot & Beige Bite. 

What are your beauty buys for the month?

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